Dynamic Duos: The Allure of the Team-Up Book

Last week, Snell's Slay Monstrobot of the Deep ran a piece on superhero team-up books, which made me think hard about the format. Why do I like it so much, and why is it so hard to put out a good one?

Superheroes have been teaming up since the Justice Society of America created the concept of the shared universe, but the first real team-up book was DC's The Brave and the Bold. From an anthology series, it grew into a place where DC's heroes could team-up (almost exclusively with Batman), offering some 150 issues of team-up between 1963 and 1983. Marvel followed suit with the format with Marvel Team-Up (1972-1985) featuring Spider-Man, and Marvel Two-in-One (1974-1983) featuring the Thing, of all people (Ben Grimm's everyman personality actually made him ideal for team-ups, though not an obvious choice). DC Comics Presents (1978-1986) would be Superman's team-up book, replaced for a short while by Action Comics immediately after the Crisis on Infinite Earths. The 70s and early 80s were the golden age in terms of team-up books. Since then, the record has been spotty. The most successful of modern team-up platforms has been the Batman: Brave and the Bold cartoon show and tie-in comic, both gone too soon. DC has also tried resurrecting B&B in the mainstream DCU, but without Batman's constant participation. On the other side of the street, Marvel has spoofed the format with Deadpool Team-Up (2009-2011) and currently publishes two such books , Avenging Spider-Man and Captain America and _____________. I don't find the same magic in them I used to find in the older series. DC, who arguably invented the format, don't currently publish a single book devoted to it.

What Made Classic Team-Up Books Fun
First of all, and this is something that modern comics have difficulty with, classic team-up books usually had a new guest-star every issue. This mostly meant a one-off, complete story every month, which is apparently anathema to modern comics' buy-the-next-ish momentum marketing, but those books sometimes told long story arcs, or even kept its own subplots going. Today's team-up books might as well be X & Y 3 or 4-issue mini-series. The guest star sticks around for a few months, and when it goes, so does the creative team. This goes against the #1 reason why team-up books are fun:

YOU NEVER KNOW WHO'S GONNA TURN UP NEXT!

I completely understand that team-up books need to regularly feature a big star to draw their fans in. However, the most exciting team-ups are the unusual ones you would never have expected. Batman and Sgt. Rock, Superman and Santa Claus, Spider-Man and Killraven, The Thing and Doc Savage. Covers that make you go WHAT THE HECK!!! regardless of the story inside. And you can afford to do that when you're doing 12 team-ups a year instead of 3-5. Can Avenging Spider-Man do a crazy Two-Gun Kid team-up if it means sacrificing 4 months of Iron Man fans picking the book up? Probably not. And those weird little team-ups are important because of the #2 reason:

TEAM-UP BOOKS ARE RIDICULOUS, WRITERS SHOULD GIVE IN TO IT!

Think about it. It's already hard enough to justify how major stars can have momentous adventures in their own (often plural) book(s), participate in at least one team, AND still have this other series of adventures where, though they usually operate solo or with a specific partner, they collaborate with a different hero each month (to them, every few days). And because these various guest stars may come from anywhere in the shared universe, it makes for meetings that would usually be unthinkable, like Batman and the Legion, or Superman and Swamp Thing. People who would not appear in the star's regular books because they are tonally wrong for it, or the only way they CAN meet is through time travel or dreams or who knows what. It's completely bonkers, and that's a large part of the joy of these books, seeing what kind of hoops writers jump through just to marry two completely different concepts. It's no wonder Bob Haney and Bill Mantlo were masters of the form, and that I decided to contrast them in a series of posts a few years back.

Variety leads to craziness, and crazy is something comics do very well. I don't know why anyone would want a gritty, realistic team-up book anyway. There is a third reason to have these, but it's one that DC may have lost:

TEAM-UP BOOKS ALLOW READERS TO EXPLORE THE SHARED UNIVERSE!

This is a major part of Snell's article, so I won't go into too much detail, but yeah, definitely! The whole point of a shared universe is that the characters can meet, and the team-up book is the perfect place to check in with disused characters, put their logo on the cover and renew their copyright, all that good stuff. At its best, it's a celebration of the comic book company's history, showcasing the Inferior 5 one minute, and the Golden Gladiator the next, with Madame Xanadu, Wildcat and Kamandi in the pipeline. At its most disappointing, it's only about whatever Avenger would best promote an upcoming movie. So you can see DC's problem. Their universe currently has no history. Snell suggests that it might be a way to discover the New 52 versions of various characters, meeting them again for the first time, as it were, and that's one way to do it. It does carry a heavy responsibility though - re-designing characters that the company might want to use later, in effect, making a fun romp of a team-up book their first appearance. I can only imagine it falling prey to editorial mismanagement. It's too bad, because had we a slightly older universe to play with, the way I would personally write it is to shuffle a ton of Who's Who pages and draw a hero and a villain at random for each month. Let the chips fall where they may. The first comic book I ever bought with my own money was DC Comics Presents #59, which teamed-up Superman with the Legion of Substitute-Heroes against Ambush Bug. Not too random thematically, but far from obvious too. Those are the kinds of team-ups I like!

A Hard Sell, I Know
This discussion wouldn't be complete without my acknowledgement of the marketing problems associated with team-up books. Publishers are no doubt worried - and they're not wrong to be - that when an obscure guest-star appears, that issue is not going to sell as well as the others. At 3-4$ a pop, that's a very real concern, and I can remember buying or not buying issues of team-up books based on how intriguing the guest star was because I had limited funds even at 75¢ (Canadian) a pop. Maybe the perfect team-up book these days is digital-only and a bit cheaper, I don't know. DC COULD theoretically change their DC Universe Presents anthology (its name already based on a classic team-up book) into a place where a consistent star teams up with a variety of characters. They're already taking a financial chance by introducing B-list characters in short arcs. But there's also the matter of who the star should be. Currently, DC's big guns have trouble playing nice with each other, which limits their usefulness in team-up situations. Maybe DC should look at Marvel Two-in-One for inspiration, since Ben Grimm always got the most unfriendliest of farewells at the end of each issue. Like the other heroes couldn't believe they'd just had to team up with THAT guy. It was hilarious. Batman's got too many books as it is, but one which would always end with some other hero thinking "Jerk" as Bats disappeared into the shadows would be a damn sight better than, say, Batman: The Dark Knight.

The B&B cartoon showed there's hope for the format as it was meant to work, but the decision makers have put it in the dreaded "Kids' Comics" column and haven't even invested in THAT. While I wait for the perfect team-up book to appear, I'll just keep shuffling Who's Who pages in my head and making up my own ludicrous stories...

11 comments:

Anonymous said...

The team-up I want to see is Dick Grayson and Ben Grimm. They could even do it like that Spider-Man / Human Torch miniseries, where we see them team up through their phases: the first issue is young Robin and lumpy Ben Grimm, and the final issue is Nightwing and current Ben Grimm (whatever his current distinguishing characteristics are).

Siskoid said...

The cross-company team-up is a whole other kettle of fish. But imagine if Marvel and DC created a common book that was devoted to these exclusively.

snell said...

The brief furor over an alleged Green Arrow/Hulk crossover (come on, transcribers, DiDio's accent is nowhere near that thick Hawk sounds like Hulk) showsa there is certainly an appetite for inter-company team-ups. Now if only the adults in charge can get over their minor slights and hang-ups and be adult...

mkhall said...

I adore these off-the-wall team-up books, and for pretty much exactly the reasons you describe. I wonder if this is why I can't muster much enthusiasm for today's mainstream comics: marketing has surgically excised any sense of chaotic unpredictability.

Fortunately, I still have boxes and boxes of ancient yellowing B&Bs and DCCPs to re-read.

Siskoid said...

Those damn Previews notices pretty much make sure the feeling of those old team-up books can't ever be had again (unless you don't read them of course, which I don't).

Matthew Turnage said...

Another DC team up book for the list - World's Finest. When Julie Schwartz was editor from 198-214 he dropped Batman as regular co-star and had rotating Superman team-ups (prefiguring DCCP).

I loved those team-up books when I was a kid, especially Marvel Team-Up and Brave and the Bold. B&B 200 introduced me to the concept of Earth-2. MTU 141 was my first glimpse of Spider-Man's black costume. And who can forget MTU 137's classic Aunt May and Galactus team up for Assistant Editor's Month?

Craig Oxbrow said...

"I don't know why anyone would want a gritty, realistic team-up book anyway."

And now I'm imagining Wildstorm Two-In-One, where every issue Grifter meets a different angry cyborg and they do covert missions that involve blowing things up.

(Actually, a Mission Impossible style team-up book with SHIELD or Task Force X would work.)

Craig Oxbrow said...

... and now I remember that's pretty much what Secret Avengers was. Doy.

SallyP said...

Team-Up books ARE fun, because they are so inherently unlikely...and that's part of their charm.

And quite frankly, I think we can use a bit of silliness once in a while.

Martin Gray said...

I loved it when Brave and Bold wouldn't announce the next team-up, they'd just drop a clue in the issue, such as a Legion cruiser in one panel, or a hawk and dove flitting by. Just imagine DC trying to bypass Previews today!

I don't remember people being grumpy about teaming with Ben Grimm, but I missed early Two-in-Ones. I just recall him as super-popular, playing poker and all that.

Talking of Two-in-One, it had one of the best-ever stories, Project Pegasus, a multi-part team-up with lots of players. Great stuff.

I always hated it when Batman or Superman would team up with a fellow JLA member - where's the novelty? Imagine my grumpiness when the surprise guest star was Superman. Whee ...

Siskoid said...

For more on the "unfriendly farewell", check out the link to my B&B vs. 2in1 articles.

I agree with you about partnering with a fellow JLA member, though of course, those are necessarily more credible.

 

Blog Archive

Category

5 Things to Like Activities Advice Alien Nation Aliens Say the Darndest Things Alpha Flight Amalgam Ambush Bug Animal Man anime Aquaman Archetypes Archie Heroes Arrowed Asterix Atom Avengers Awards Babylon 5 Batman Battle Shovel Battlestar Galactica Black Canary BnB 2-in1 Books Booster Gold Buffy Canada Captain America Captain Marvel Cat CCGs Charlton Circles of Hell Class Comics Comics Code Approved Conan Contest Cooking Crisis Daredevil Dating Kara Zor-El Dating Lois Lane Dating Lucy Lane Dating Princess Diana DCAU Deadman Dial H Dice Dinosaur Island Dinosaurs Director Profiles Doctor Who Doom Patrol Down the Rabbit Hole Dr. Strange Encyclopedia Fantastic Four Fashion Nightmares Fiasco Films Within Films Flash Flushpoint Foldees French Friday Night Fights Fun with Covers FW Team-Up Galleries Game design Gaming Geekly roundup Geeks Anonymous Geekwear Gimme That Star Trek Godzilla Golden Age Grant Morrison Great Match-Ups of Science Fiction Green Arrow Green Lantern Hawkman Hero Points Podcast Holidays House of Mystery Hulk Human Target Improv Inspiration Intersect Invasion Invasion Podcast Iron Man Jack Kirby Jimmy Olsen JLA JSA Judge Dredd K9 the Series Kirby Motivationals Krypto Kung Fu Learning to Fly Legion Letters pages Liveblog Lonely Hearts Podcast Lord of the Rings Machine Man Motivationals Man-Thing Marquee Masters of the Universe Memes Memorable Moments Metal Men Metamorpho Micronauts Millennium Mini-Comics Monday Morning Macking Movies Mr. Terrific Music Nelvana of the Northern Lights Nightmare Fuel Number Ones Obituaries oHOTmu OR NOT? Old52 One Panel Outsiders Panels from Sheena Paper Dolls Play Podcast Polls Questionable Fridays Radio Rants Reaganocomics Recollected Red Bee Red Tornado Reign Retro-Comics Reviews Rom RPGs Sandman Sapphire & Steel Sarah Jane Adventures Saturday Morning Cartoons SBG for Girls Seasons of DWAITAS Secret Origins Podcast Secret Wars SF Shut Up Star Boy Silver Age Siskoid as Editor Siskoid's Mailbox Space 1999 Spectre Spider-Man Spring Cleaning ST non-fiction ST novels: DS9 ST novels: S.C.E. ST novels: The Shat ST novels: TNG ST novels: TOS Star Trek Streaky Suicide Squad Supergirl Superman Supershill Swamp Thing Tales from Earth-Prime Team Horrible Teen Titans That Franchise I Never Talk About The Prisoner The Thing Then and Now Theory Thor Thursdays of Two Worlds Time Capsule Timeslip Tintin Torchwood Tourist Traps of the Forgotten Realms Toys Turnarounds TV V Waking Life Warehouse 13 Websites What If? Who's This? Whoniverse-B Wikileaked Wonder Woman X-Files X-Men Zine